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On June 3, Tongyi Qianwen announced the full opening to third-party Agents and Skills, allowing all enterprises to operate their own brand Agents within the Tongyi Qianwen ecosystem. This move marks that Tongyi Qianwen is accelerating its strategic upgrade from a large language model to a "super Agent" personal assistant.
Through this opening, enterprises can customize the persona, service capabilities, and boundaries of their Agents within the Tongyi Qianwen APP. Unlike traditional Apps, mini programs, or customer service channels, brand Agents focus on natural language interaction. Users do not need to frequently switch apps; they can directly express their needs, and the Agent will understand the intent and complete the operation in one go.
Currently, the first batch of enterprises in high-frequency consumer and lifestyle service sectors, such as Luckin Coffee, KFC, Mikkasa, and Eastern Airlines, have entered the Agent service testing phase and are gradually going online. For example, the Luckin Coffee Agent can provide smart queue reminders based on user habits, while the Eastern Airlines Agent can offer travel planning and comprehensive travel services according to users' preferences.
For enterprises, the full opening of Tongyi Qianwen means that a new AI operation field is forming, following Apps, official accounts, mini programs, e-commerce, and food delivery platforms. Brands can maintain consistent expression through intelligent agents and significantly improve the efficiency of customer service, guidance, member operations, and repurchase conversion. The current competition in AI applications is shifting from the underlying model capabilities to the deep comparison of ecological service capabilities. By orchestrating different brand Agents and Skills, Tongyi Qianwen enables users to connect with the real physical world through natural language, and is expected to become an important entry point for brand services in the AI era.