The large model track is shifting from "competing in parameters" to "competing in applications," and Alibaba has already revealed its strongest card for the second half.

On March 16, it announced the establishment of the Alibaba Token Hub (ATH) business group. The most notable aspect is that this business group is directly led by the CEO of Alibaba Group. This major organizational move integrates the Tongyi Lab, MaaS business line, Qianwen Business Unit, AI Innovation Business Unit, and the highly anticipated new member — Wukong Business Unit.

This adjustment reflects Alibaba's deep understanding of the current situation in the AI industry: "excess models, lack of scenarios." Although the consumption of large model tokens has exploded, the lag in commercial monetization has made all major players anxious.

As the vanguard of this breakthrough, "Wukong" has a very clear positioning: the world's first enterprise-level AI-native work platform. Its core logic is no longer simply a "chat window," but rather deep "execution power":

  • Agent Autonomous Execution: "Wukong" focuses on intelligent agents completing complex tasks autonomously, rather than just generating text.

  • Deep Integration with DingTalk: Relying on the extensive organizational penetration of DingTalk, Alibaba aims to build a closed loop of token consumption, allowing AI to truly enter enterprise workflows.

  • Industry Specialization: The platform includes three core enterprise capabilities and simultaneously launched solutions covering ten industries.

For Alibaba, this is not only a product launch, but also a shift in business model: from "selling models" to "selling workflows," from a cost center to a profit center.

When the CEO personally coordinates resources, it means that Alibaba has elevated AI transformation to a strategic level concerning the future. Through the synergy between Alibaba and "Wukong," can Alibaba solve the anxiety around AI monetization and lead the transition from traffic to value in the enterprise market? This will become the biggest highlight of the internet industry in 2026.