At the bustling scene of AWE 2026, a handshake between home appliance giants and e-commerce platforms has unveiled the future evolution of kitchens for the next three years. On the afternoon of March 12, Haier Small Appliances and JD.com officially signed a strategic cooperation agreement in Shanghai at the New International Convention Center. The two parties set an astonishing "military order": to achieve a sales total of 2 billion yuan on JD.com's full channels within the next three years.
This is not just a simple sales agreement, but a deep chemical reaction of "big platform × big brand × big AI." In the past, smart kitchens may have only been connected rice cookers; now, Haier plans to rely on its solid AI layout, combined with JD.com's massive consumer data and full-channel penetration power, to transform the kitchen from a "place to cook" into an "ecosystem that understands you."
The core logic of this AI kitchen solution is very clear: using large models to perceive users' dietary needs and reconstruct cooking scenarios. Simply put, AI is no longer just cold commands, but can actively provide personalized dietary advice based on your taste, physical condition, and even your inventory of ingredients.
As JD.com and Haier, this "golden partnership," enter into deeper integration, competition in the AI kitchen sector has officially entered the deep waters. Behind the 2 billion yuan sales target lies the firm confidence of these two major companies in AI changing lifestyles. When AI truly takes control of daily necessities like food, the sci-fi future of "having meals served to you" seems to be within reach.
