After Microsoft and OpenAI ChatGPT integrated third-party services, Amazon has also accelerated the transformation of Alexa+ from a voice assistant to an AI-driven consumer service platform. The company announced on December 23 that starting in 2026, Alexa+ will add four deep integrations with Angi (home services), allowing users to book hotels, schedule haircuts, get home renovation quotes, and filter restaurants through natural language conversations, without opening any apps.

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Natural language as operational commands, AI becomes the "universal intermediary"

The new features continue Alexa+'s multi-turn conversation capabilities, supporting dynamic adjustment of needs. For example:

> "Find me a pet-friendly hotel in Chicago this weekend with a budget of $200."

> "Are there Thai restaurants with a rating above 4.5 nearby? I'd prefer one that can be booked."

> "Find an electrician experienced in old house electrical renovations, to come next week."

The system will automatically call backend services like Expedia, Yelp, and Angi to complete price comparisons, bookings, and scheduling, all through voice or text interaction, without switching websites or installing separate apps.

Ecological expansion accelerates, competing with ChatGPT's "AI App Store"

After this update, Alexa+'s partners now include over a dozen top platforms such as Fodor’s, OpenTable, Suno, Ticketmaster, Thumbtack, and Uber, covering all scenarios of travel, dining, entertainment, and local life. Amazon is trying to replicate the "App Store" model, but using AI natural language as the interface, creating a new paradigm of "one sentence equals service."

Early data shows promise, but user habits remain the biggest challenge

Amazon revealed that existing integrations, such as Thumbtack (home services), have already observed "strong user engagement," indicating some users are willing to try AI handling daily tasks. However, the core issue facing the industry remains: will users change their deeply rooted habit of "opening apps"?

To achieve breakthroughs, AI assistants need to do two things:

1. Service breadth comparable to app stores—covering more than 90% of users' frequent needs;

2. Accurate recommendations without disturbing users—proposing services at the right time, rather than aggressively promoting, to avoid being perceived as "voice ads."

The battle for AI access: Amazon's "home scenario" advantage

Compared to the fierce competition on mobile devices, Amazon has a unique advantage: Echo devices have deeply penetrated American households, and Alexa+ naturally occupies high-frequency living scenarios such as the living room and kitchen. If it can combine Expedia hotel bookings with the TV screen visual interface (such as Fire TV displaying hotel scenes) or integrate with Ring doorbells to create an "AI + security + service" loop, it may break through first in the home consumption sector.

AIbase believes that Alexa+'s upgrade is not just about adding features, but also Amazon's bet on the "next-generation human-computer interaction interface"—when AI can seamlessly coordinate real-world services, voice assistants will truly evolve from "information query tools" into "life execution agents." This battle for access points will ultimately reshape how we connect with digital services.