Amazon officially announced on April 4th local time that its highly anticipated new version of the AI smart assistant, Alexa+, is now fully available to all users in the United States. This marks a key step in Amazon's commercialization of generative artificial intelligence, aiming to provide users with a deeper and more complex interactive experience compared to traditional voice assistants.

Regarding pricing, Alexa+ adopts a flexible strategy. The service has been officially included in the benefits of Amazon Prime members; non-Prime members who want to experience full-scale features need to pay a monthly subscription fee of 19.99 dollars (approximately 138.9 yuan RMB). To lower the entry barrier, Amazon also provides free new chat features for non-members through Alexa.com and the Alexa app.

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Amazon stated that the official release of Alexa+ was made possible by valuable feedback from users during the early access phase. Test data shows that the new assistant performs excellently in understanding complex instructions and maintaining conversations. Users not only continue to rely on Alexa but also show high recognition of the AI upgrade. Compared to the original version, the depth of interaction between users and Alexa+ has significantly increased, with the overall interaction frequency increasing by more than one times.

Industry insiders analyze that the widespread adoption of Alexa+ will redefine the standards for smart home interactions. As AI assistants evolve from simple "voice switches" into "smart companions," Amazon is enhancing user engagement while exploring new revenue paths in the era of large models through a subscription model.