OpenAI is planning a public relations strategy overhaul after Tuesday's midterm elections, considering a sweeping rebranding of traditional "data centers" as "AI computing parks." The move is aimed at addressing growing public opinion pressure and disputes over electricity resources.

Chris Lehane, the company's chief global affairs officer, said that with the midterm elections over, artificial intelligence is expected to become a key issue in the 2028 U.S. presidential election. To that end, OpenAI is preparing a series of policy proposals. In addition to renaming infrastructure to highlight its transformative ability to empower local economies, these include exploring the establishment of AI "speed limits," promoting public understanding of how AI empowers daily life, and ensuring U.S. leadership in setting global AI standards.

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Currently, large data centers are highly controversial because of their massive electricity consumption and impact on local residents' cost of living. Some tech giants have already announced that they will no longer use non-disclosure agreements in negotiations with local governments. OpenAI is trying to ease public opposition to infrastructure expansion by building a project partnership model that is more transparent and community-responsible.

This strategic shift reflects how leading AI companies, in responding to local regulatory compliance and public trust crises, are moving from pure technological expansion toward a more comprehensive governance phase that places greater emphasis on social acceptance and policy coordination.