Apple Inc. has officially approved The Interaction Company's artificial intelligence agent "Poke" to integrate with its enterprise version of Messages (Messages for Business) platform. This marks the first time the platform has opened up to independent third-party AI agents, breaking previous restrictions that only provided standardized customer service interfaces to large companies such as airlines and retailers.

Poke, the first and currently only AI agent approved to run on iMessage, focuses on a user experience as simple as sending a text message, aiming to help ordinary users who lack the skills to operate complex command lines or OpenClaw intelligent agent systems to handle daily planning, schedule management, health tracking, and smart home control through text messages.
This strategic move comes just before Apple's WWDC conference, drawing widespread attention in the industry regarding the openness of Apple's AI ecosystem. Unlike traditional mobile app models, Poke uses an interaction method directly embedded in the native iMessage interface and fully complies with Apple's UI design standards and trust mechanisms. In terms of business model, Poke will pay channel fees to Apple based on the number of users.
The establishment of this revenue-sharing mechanism not only opens up a new source of service income for Apple, but also sets a new standard for the distribution costs of agents in the era of generative AI. Currently, this startup company with a team of 10 people has raised $25 million in funding, with a valuation of $300 million. Its services have processed about 100 million messages on SMS, Telegram, and some markets' WhatsApp. As Poke gradually migrates to iMessage users, AI agents are accelerating from a technological concept to mass consumer applications.
