Google has recently begun testing a new ad format within its next-generation "AI Mode" search experience, marking the official deep integration of the Gemini large model's capabilities into its core advertising sector.

The day before this update, Google released a new search bar designed to handle larger and more conversational queries. This new initiative uses the Gemini model to generate "custom interpreters" for "sponsored products," directly explaining the reasons to purchase specific items to users. For example, in the search example for a "compact Italian coffee capsule machine," the system can automatically generate a customized description of the Nespresso Vertuo Up capsule machine, including core specifications and selling points such as "heating in 3 seconds and making 6 cup sizes."

QQ20260521-135658.jpg

To bridge the gap between user searches and final purchases, Google also introduced an ad format featuring an integrated chatbot. Users can click the "Ask" button on the ad to engage in a conversation with Gemini, which will provide real-time answers using information from the company's website and even prompt users to fill out forms to establish business contacts.

Additionally, the new ads include full-screen sponsored products (such as air fresheners) displayed below AI responses targeting specific life issues (such as home odor removal), as well as highlighting sponsored brands like Duolingo at the bottom of recommendation lists for language learning services.

Vidya Srinivasan, Vice President of Google Ads and Commerce, stated that Google is redesigning ads for AI-powered search, making them a helpful addition to conversations. These actions indicate that AI-generated content is moving from simple information provision toward deep commercial monetization, and future search ads will be more interactive and contextually embedded.