Recently, the news of "iQiyi's large-scale signing of AI actors" has attracted widespread attention on social platforms. In response to the denials from well-known artists such as Zhang Ruoyun and their fan groups, iQiyi's founder Gong Yu and the official platform made an official response on April 20, attempting to calm down the industry public opinion storm caused by the application of technology.
According to the information, the incident originated from iQiyi's recently launched "Nadu Pro" artist database. The platform's original intention was to provide AIGC (Artificial Intelligence Generated Content) creators with a standardized cooperation channel. The so-called "actor list" that had been circulating previously actually represented the initial intentions of relevant artists to contact for AI technology deployment, not the false rumors of "AI image signing already completed."
Gong Yu clearly stated that the public list only represents the intention of cooperation between both sides, and specific digital development and project applications still require careful detailed negotiations. Subsequently, the official account of iQiyi also issued a statement, indicating that although more than 100 in-depth cooperative artists have agreed to join the database, this only means they are interested in contacting AI film projects. Before any specific project is implemented, the platform must conduct separate authorization discussions with the artist's side.
This incident has once again pushed the issue of the boundaries between AI technology and film performance to the forefront. Although technical means can achieve high-precision digital modeling, many industry professionals and audiences still believe that the human charm and emotional depth in performances are difficult for algorithms to replace.
iQiyi emphasized that in the process of exploring the combination of AI and film creation, it will strictly take the protection of the legitimate interests of all parties as a prerequisite. This means that in the tide of digitalization, how to balance the relationship between technological efficiency and the right of portrait and performance of artists will remain a long-term topic for the film industry to explore.
