As users enter higher-frequency consumption age groups, Bilibili is accelerating the fulfillment of its commercialization commitments through AI technology. At the recent AD TALK Marketing Partner Conference, Bilibili officially announced a series of major upgrades aimed at improving advertising efficiency, with the core factor being the comprehensive integration of AI technology.

According to official data, the average daily usage time of Bilibili users has increased to 112 minutes in 2025, and the average user age has reached 26, indicating that the main demographic has entered a stage with higher consumer freedom. To match this change, Bilibili launched "Bilibili Reach" - an AI marketing data strategy center. This tool aims to use AI to solve brand insights before campaigns, dynamic tracking during campaigns, and customized reporting after campaigns, even achieving "managed" one-click placement.

Notably, Bilibili's advertising strategy is undergoing a qualitative change. For a long time, Bilibili has adhered to an "open-loop" strategy, connecting with major e-commerce platforms; now, Bilibili is talking about a "closed-loop," by building an internal circulation ecosystem based on mini programs, supporting merchants to move their stores in one click, aiming to reduce user attrition caused by leaving external links.

Additionally, Bilibili plans to open up more search traffic and explore monetization models in core scenarios such as playback pages. In content production, AIGC has deeply participated in creative assistance, with AI content playback time increasing by nearly 50% in the third quarter of 2025. From video podcasts to professional evenings, Bilibili is trying to establish a differentiated advantage in the competitive advertising market through a multi-dimensional content ecosystem and intelligent marketing tools.

Key Points:

  • 🤖 AI-Driven Efficiency Upgrade: Bilibili released the AI strategy center "Bilibili Reach," supporting managed placement and AI creative assistants, significantly reducing manual operations and improving campaign volume.

  • 🔄 From Open Loop to Closed Loop: While maintaining cooperation with e-commerce platforms, Bilibili is beginning to build an internal mini program closed-loop ecosystem, aiming to reduce transaction attrition rate and improve conversion efficiency.

  • 📈 Unlocking Youth Potential: The platform's average user age has reached 26, with significant growth in heavy consumer demand such as automobiles and home furnishings. Bilibili is accelerating its commercialization process by opening up search traffic and playback page ad placements.