For a long time, the application of generative AI in newsrooms has been limited to peripheral experiments. However, media giant News Corp, controlled by Rupert Murdoch, has taken a key step forward, recently announcing an important cooperation agreement with the startup Symbolic.ai, aiming to deeply integrate AI technology into its core news production processes.

Strong Collaboration: Empowering Dow Jones Financial Reporting

According to the agreement, the financial news pillar of News Corp, **Dow Jones Newswires**, will be the first to introduce Symbolic's artificial intelligence platform. This means that the parent company of well-known media outlets such as The Wall Street Journal, MarketWatch, and The New York Post is trying to reshape the efficiency of its financial information processing through technological means.

AI, artificial intelligence, robot

Core Technology: Efficiency Leap and Full-Process Optimization

Symbolic.ai has a promising background, founded by former eBay CEO Devin Wenig and co-founder of technology media Ars Technica Jon Stokes. The company claims that its platform not only helps produce high-quality news content but also brings substantial productivity breakthroughs:

  • Efficiency Breakthrough: For complex research tasks, this tool can increase efficiency by up to 90%.

  • Full-Chain Coverage: The platform aims to comprehensively optimize the editorial workflow, covering core aspects such as news brief creation, audio transcription, fact-checking, SEO suggestions, and "title optimization."

News Corp's AI Ambitions

This collaboration marks News Corp's transition from a simple "content provider" to a "media pioneer empowered by AI." Earlier in 2024, the group had signed a multi-year content licensing agreement with OpenAI. In November of last year, the group explicitly stated that it was considering expanding its business and planned to license its high-quality content to more artificial intelligence companies.