Xbox Accused of Using AI-Generated Artwork to Promote Games


An advertisement by NetEase Cloud Music on platforms such as iQiyi sparked controversy due to improper use of AI art technology. The bizarre image of a female figure rotating its neck 180 degrees made users uncomfortable, leading to criticism that the neck had been twisted to the back. NetEase Cloud Music's customer service quickly apologized, acknowledging the negative impact on user experience and promising to improve the advertisement content. This incident highlights the need for AI technology in advertising to balance rigor and user experience.
Microsoft plans to introduce the Copilot AI assistant into the Xbox Series X|S console within the year, offering players an immersive interactive experience integrated deeply into the gaming ecosystem. Players can directly get game assistance through voice, bidding farewell to traditional operations and achieving a more immersive gaming support.
Perfect World announced the addition of the 'AI Application (AIGC)' concept, with its game development now deeply integrated with AI art generation technology, significantly improving the efficiency and creativity of artistic design. The technology is widely applied in areas such as character concept art, scene construction, and item design, capable of generating high-quality visual materials based on text or sketches, accelerating the iteration of concept design, and providing creation inspiration and references for the art team.
Recently, Xbox announced that its new AI-enhanced search feature has begun rolling out. The introduction of this feature will greatly enhance the experience for players searching for games. Xbox's AI-driven search allows players to find games by simply describing them with keywords. For example, players can input 'FPS games with zombies' or 'cozy farming games with fishing,' and the system will recommend relevant games based on those descriptions. This intelligent search not only helps players find their desired games, but also
Tech giant Microsoft has recently launched an AI chat assistant for its Xbox gaming console, officially ushering in an era of AI in its gaming business. This move coincides with the release of Sony's PS5 Pro, which features the next-generation AI super resolution technology, intensifying the AI competition in the gaming console sector. According to tech media The Verge, this new virtual assistant is primarily aimed at online customer support. This is the latest action taken by Microsoft CEO Satya Nadella to advance the company's AI strategy, as Xbox has previously maintained a relatively cautious distance from AI.