According to a report from Business Insider two days ago, Apple's new CEO John Ternus recently gave an interview with the media, discussing the recent "creepy glasses" controversy at Meta and how Apple views privacy issues related to AI wearable devices.

At that time, the host asked, "I know you can't talk about products that haven't been released yet, but what do you think of the so-called 'creepy glasses'?" Greg Joswiak, Apple's Senior Vice President of Global Marketing, joked, "That's really a marketing slogan." Ternus then laughed next to him.

Take Apple Watch Live Rewind as an example: clear prompts, no background recording

Ternus then used the "Live Rewind" real-time playback feature of the Apple Watch Series 12 as an example: "We want to implement various AI features in a way that people can use with confidence, while also hoping that people around users feel confident about smart devices."

It is introduced that the real-time playback feature only starts after the user actively presses the digital crown, and does not continuously transcribe in the background. The voice content is first converted into text fragments on the screen, which users can hand over to Siri for further processing or save in the Siri app. Once the feature is activated, it will emit a prompt sound from the watch speaker - even if the device is on silent mode or connected to headphones, the prompt sound will still play; at the same time, the screen will display a full-screen animation and a microphone indicator to remind people nearby that the feature has been activated.

Additionally, the Apple Watch Series 12 also has a "Siri Recap" summary feature that records the user's conversations throughout the day and generates a summary. Ternus and Joswiak emphasized that real-time playback and summaries do not identify or label specific individuals, users cannot obtain audio recordings, and Apple cannot access original audio files.