As we enter the second quarter of 2026, the AI glasses market continues to heat up, with the industry accelerating its transition from the early "hundred-glasses competition" phase to a more refined and specialized stage. With Google's announcement of its first AI glasses set to launch in autumn, as well as multiple manufacturers launching new products intensively, AI glasses are seen as the next "computing access point" after smartphones. Under this trend, the optical display and main control chip segments in the upstream supply chain have become key value areas.

1. Market Momentum: From Concept to a Scalable "Turning Point"

According to IDC's latest forecast, China's smart glasses market shipment is expected to reach 4.508 million units in 2026, marking the official entry into a new phase of scalable growth.

  • Market Trends: Since the second quarter, companies such as Rongchuang Innovation and Alibaba Qianwen have launched new products intensively. Google announced at I/O 2026 that AI glasses equipped with Gemini will be released in autumn.

  • Competitive Landscape: The industry has shifted from simple parameter comparisons to comprehensive user experience competitions. Comfort of wear, practicality of AI functions, and ecosystem building have become key factors determining the market landscape.

2. Supply Chain Decoded: Optics and Chips Build a Technological Moat

The hardware value of AI glasses mainly lies in the optical display components (accounting for about 50% of the cost) and the main control chips (accounting for about 20%-30% of the cost).

  • Chasing Light: To adapt to outdoor bright light scenarios and achieve lightweight design, MicroLED display technology has become a top priority for leading companies. By combining with optical solutions like resin waveguides, the weight of mainstream products is moving from 70-90 grams to below 50 grams, enhancing all-day wearability.

  • Chasing Chips: As the central hub for AI computing, the main control chip must balance low power consumption and high performance.

3. Capital Trends: A-share Companies Like Hengxuan Technology Accelerate Their Positioning

In the chip sector, A-share listed company Hengxuan Technology is continuously investing to secure its position in core areas.

  • Optimizing Fund-raising Projects: Recently, Hengxuan Technology adjusted the structure of its fundraising usage, increasing the planned investment amount for the "Smart Glasses SoC Chip" project from 150 million yuan to 200 million yuan. This funding adjustment aims to fully leverage the company's competitive advantages in the smart glasses field and accelerate R&D progress.

  • Technical Layout: Hengxuan Technology has launched several low-power AI audio SoC chips and has focused on developing a proprietary 6nm process smart glasses SoC. Its BES2800 series products have been adopted by multiple smart glasses projects.

4. Future Outlook

Although the industry generally believes that the "iPhone moment" for AI glasses has not yet truly arrived (expected around 2027-2028), as technological advancements continue down the supply chain, the improvement in edge computing power is driving AI glasses to rapidly evolve from "geek toys" to "daily essentials." In the future, AI capabilities will become a "standard configuration," deeply integrated into the hardware ecosystem, breaking the niche positioning through practical features such as automatic focusing, and fully opening the next generation of interaction revolution.