At 0:00 on May 6th, the "Answer and Get Free" campaign on Taobao officially launched. As a core interactive feature of the "510 Anniversary Celebration," this is the third edition of the event. The activity continues the "Guess the Number to Get Free" mechanism. From 0:00 on May 6th to 24:00 on May 9th, users can search for "Taobao Free" and submit an amount based on the clues on the page. The system will automatically match the user's historical orders. If the amount matches, it will be considered as successful participation. Any shortfall can be completed by joining a team. Two answer sessions are available daily at 11:00 AM and 3:00 PM. If the team successfully guesses within the quota, they can get a free shopping voucher.

In terms of game design, this year's event introduces AI capabilities based on the existing mechanism. An evening "AI Try-On" interactive session has been added, enhancing the user experience and conversion efficiency through generative visual technology, strengthening the integration of entertainment and shopping scenarios. Compared to the previous two events that mainly focused on traffic aggregation, this upgrade emphasizes AI-driven content generation and personalized experiences.