Xiaohongshu announced in an internal letter an important organizational restructuring aimed at fully integrating its community, e-commerce, and commercialization businesses. The core of this upgrade is the establishment of an AI primary department "Dots" and the Enterprise Intelligence Department to enhance technological investment in artificial intelligence. This change marks an important step for Xiaohongshu in promoting technological advancement and business collaboration.

It is reported that the newly established "Dots" department will cover multiple aspects such as AI model development, infrastructure, engineering implementation, and product application, aiming to establish a complete AI full-chain system. This department will report directly to the new president, Nana (Ding Ling). In addition, the Enterprise Intelligence Department integrates the original Enterprise Efficiency Department and the Data Science Department, aiming to provide a more suitable organizational structure and talent support for the company's development in the AI era.

In this personnel adjustment, Nana was appointed as the president, responsible for Xiaohongshu's core businesses, reporting directly to the CEO Xingzhi. Mulan continues to serve as the chairman of the board. CMO Zhiheng will be in charge of advertising commercialization and e-commerce transactions, while Palu will oversee the community user experience and ecological construction. Xiahou will be responsible for the overall operation in the field of algorithms.

This organizational restructuring also includes the establishment of an overseas department "Rednote," focusing on promoting international business development, with the goal of expanding Xiaohongshu's lifestyle community model to global markets. In addition, the new Lab 1327 team will be led by product design director Sakuraki, focusing on the incubation of new products, aiming to provide necessary resources and support for innovative projects.