According to a report by the Sci-Tech Daily, Xiaohongshu recently announced an important organizational upgrade in an internal letter to all employees. The core content of this adjustment is the establishment of two new AI-level departments: Dots and the Enterprise Intelligence Department. This change means that Xiaohongshu will further increase its investment in artificial intelligence in terms of product technology and organizational structure to meet the changing market demands.

Xiaohongshu

At the same time, Xiaohongshu also announced the appointment of Conan (real name Ding Ling) as the president. Conan will be fully responsible for integrating Xiaohongshu's three core businesses: community, e-commerce, and commercialization, and will report to the current CEO Xingyu (real name Mao Wenchao). In addition, Mulan (real name Qu Fang) will continue to serve as the chairman of the board, maintaining the stability of the company's governance structure.

Notably, Xiaohongshu's technology team has recently developed a video editing AI product called OpenStoryline. This product is defined as an "AI agent," with its most notable feature being "conversational editing." Users only need to input a prompt and provide related images or video materials to easily generate video content. This innovative product demonstrates Xiaohongshu's latest progress in AI technology and the direction of its future development.