Who is Feeding AI? Study Finds 25% of Chatbot Citations Are Taken from News Reports

With the explosive growth of artificial intelligence technology, the sources of information for AI chatbots have come under unprecedented scrutiny. Public relations database Muckrack recently conducted a deep evaluation of 15 million responses generated by Gemini, Perplexity, Claude, and ChatGPT, and the results showed:As many as one in four quotes generated by AI directly came from news reports.

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The study pointed out that the citation rate of industry publications and professional journalists remains high in the AI ecosystem. Globally, Reuters topped the list of cited publications, followed closely by Forbes; in the UK market, The Guardian was the most favored information source for AI. Notably, Henry Blodget, former CEO of Business Insider, became the journalist most frequently cited by AI.

In response to this trend, Muckrack introduced a new feature that categorizes journalists' "AI visibility" into three levels. Another analysis of "Google AI Overview" provided a different perspective: in broader queries, Facebook and Reddit were also key sources of references.

This set of data has once again sparked discussions within the industry about AI consuming news copyrights. Meanwhile, the dynamics in the AI field remain intense:Meta employees are competing for token consumption rankings, Netflix open-sourced an AI framework for erasing video objects, while Anthropic stopped providing third-party tools like OpenClaw to users due to unsustainable demand.

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Who is Feeding AI? Study Finds 25% of Chatbot Citations Are Taken from News Reports

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