According to insiders, OpenAI plans to integrate its AI video generator Sora into the ChatGPT platform. This major strategic shift aims to expand its multimodal AI technology strategy, enhancing video creation capabilities to reshape ChatGPT's user growth momentum.

OpenAI had set a target of 1 billion weekly active users, with its current weekly active users at around 920 million. The integration of Sora is seen as a key move to bridge the growth gap, potentially attracting a large number of users interested in short videos and visual creation.

Facing increasing pressure from Google (which has integrated Veo AI video features) and Meta, OpenAI is trying to unify "text, images, and video" access points to solidify its leading position in the multimodal AI field.

Sora caused a sensation when it was released as an independent app in September 2025, but user retention then declined (it currently ranks 165th on the App Store). Integrating it into ChatGPT, a super entrance, will help transform Sora from a "single tool" into an "ecological capability."

The cost of this strategic expansion is enormous. OpenAI estimates that due to the demand for multimodal tools like Sora, its total inference costs will exceed $225 billion from now until 2030.

Despite the high operational pressures, OpenAI still needs to reserve sufficient computing power to cope with potential global usage peaks after Sora's full functionality is launched.

Key Points

  • 🎥 Full Integration of Sora: OpenAI plans to end Sora's isolated status, making it one of the core skills of ChatGPT.

  • 📈 Impact on 1 Billion Monthly Active Users: Using the explosive power of AI video generation, it aims to achieve previously unmet user growth targets.

  • 💰 Trillion-Dollar Cost Challenge: The integration of video reasoning will greatly consume resources, and OpenAI will face severe financial and computing challenges in the coming years.

  • ⚔️ Direct Competition with Giants: This move marks the intensification of competition between OpenAI and Google Gemini in the video generation sector.