Large models are deeply reshaping the interaction logic of online travel agencies (OTAs). On February 13, 2026, Tongcheng Travel officially announced that its extensive travel content has been fully integrated into the AI-native application "Yuanbao" under Tencent's Huan Yuan large model.
AI Shopping Assistant Launched: Say Goodbye to "Choice Paralysis"
Through this integration, Yuanbao users will receive more timely and professional advice when consulting about travel plans:
Real-time Source Citation: When users ask "Where should we stay in Guangzhou with kids during the Spring Festival?", Yuanbao will retrieve real-time data from Tongcheng Travel, generating a detailed plan including family-friendly facilities and Spring Festival booking tips within seconds.
One-click Access to Transactions: Users can simply click on the number code at the end of the response (source link) to jump directly to the Tongcheng TravelWeChat mini program from the Yuanbao interface, completing the commercial cycle from information acquisition to product booking.
Create a Festive Atmosphere: Celebrate the New Year with AI
In addition to deep technical integration, Tongcheng Travel also launched the "AI Spring Festival Show" series of activities on January 20:
New Social Interaction: Through AI-themed red envelopes and social media sharing, it creates a festive atmosphere of "celebrating the New Year with AI."
Big Gifts Offered: Users can search for "AI Red Envelopes" within the mini program to participate. The platform hopes to distribute rich travel red envelopes through AI technology, encouraging users to "travel more" during the holiday.
Industry Insight:
Tongcheng Network Technology Co., Ltd. representatives stated that integrating with Yuanbao is a key step in the company's AI ecosystem strategy. As AI gradually becomes the "first entry point" for travel decisions, the deep integration of OTAs with top large models will greatly improve the efficiency of traffic acquisition and user conversion, making "spontaneous travel" smarter.
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