AliTongyi Qianwen App Exclusively Brands Four Provincial Satellite Spring Festival Galas, AI Intelligent Entity Makes Debut on the Art Stage

After investing 3 billion yuan to launch the "Spring Festival Dinner Plan," the Tongyi Qianwen App announced another big move today. The app has officially obtained the exclusive sponsorship rights for the Spring Festival Gala of four major TV stations: Oriental Satellite TV, Zhejiang Satellite TV, Jiangsu Satellite TV, and Henan Satellite TV, and has deeply participated in the production of the program content.

Unlike traditional brand sponsorships, Tongyi Qianwen will be deeply integrated into the Spring Festival Gala performances. As an "AI actor," Tongyi Qianwen will use cutting-edge technologies such as AI video generation, image recognition, and real-time Q&A to present interactive programs with a strong sense of technology to the audience. This is also the first time that a large model has been involved as a core participant in a top-tier Chinese Lunar New Year gala stage on a large scale.

To increase interactivity and fun, Tongyi Qianwen will also distribute exclusive password red envelopes during the live broadcasts of the various Spring Festival Galas, combining advanced AI technology with the traditional custom of giving red envelopes during the Spring Festival.

According to the official schedule, the broadcast times of the four satellite TV Spring Festival Galas are as follows:

Henan Satellite TV Spring Festival Gala: 19:30 on February 14
Oriental Satellite TV Spring Festival Gala: 19:30 on February 17
Zhejiang Satellite TV Spring Festival Gala: 19:30 on February 17
Jiangsu Satellite TV Spring Festival Gala: 19:30 on February 17

Alibaba Invests 3 Billion Yuan in Red Envelopes: Tongyi Qianwen Aims to Rebuild the AI Super Entry Point During the Spring Festival

Alibaba launched a special project called "Qianwen" during the Spring Festival, investing 3 billion yuan to enable AI technology to deeply intervene in users' decision-making in daily life, fostering new consumer habits in the AI era. The core strategy has shifted from "red envelope socializing" to "AI hosting," focusing on free meals and hosting, encouraging users to complete the entire closed-loop transaction within the Qianwen APP, such as ordering meals and booking tickets, to reconstruct the consumption ecosystem through practical transactions.

Wenxin Yanyi Monthly Active Users Exceed 200 Million, Baidu Integrates AI Entry Points Across the Entire Ecosystem

The competition in China's generative AI sector has entered a new phase focused on user acquisition. "Baidu Wenxin Yanyi" has exceeded 200 million monthly active users, becoming the first domestic large model to enter the 200 million club. "Alibaba Tongyi Qianwen" achieved over 100 million monthly active users within two months of launch, showing rapid growth. Baidu has adopted an "all-domain integration" strategy, fully embedding AI capabilities into core products such as search, accelerating application implementation.

Ali quietly launches AIGC design platform Wuli, supported by the Tongyi Qianwen image model family

Ali launched the AIGC creative design platform Wuli", which centers on generative AI technology to provide creators, designers, and marketing professionals with efficient and diverse creative generation solutions. The platform is now in the testing phase, relying on the technical support of the Tongyi Qianwen team, and is committed to enhancing creative design productivity.

Order Tea with One Sentence, Tongyi App Completes the AI Payment Loop, Alipay AI Pay Enables Intelligent Agents to Actually Get Things Done

The Tongyi Qianwen App integrates with Taobao Flash Sales and Alipay AI Pay. Users can complete product recommendations, orders, and payments through natural conversation without switching apps, achieving 'say a sentence and it's delivered'. This marks a key advancement in AI intelligent agents moving from 'being able to answer' to 'being able to actually get things done'.

1 to 8! Alibaba Qwen's Download Volume Leads by a Large Margin, Beating the Total of Global Giants Like Meta and OpenAI in a Single Month

The Alibaba Tongyi Qianwen large model has shown outstanding performance in the global open-source AI community, with cumulative downloads exceeding 700 million times and becoming the most popular open-source model among developers. In December 2025, its monthly download volume even exceeded the total of other major models worldwide, demonstrating strong growth momentum.