Recently, the Spring Festival red packet campaign launched by Tencent's AI application "Yuanbao" has caused a "screen-surfing" effect on major social platforms. In response to external questions about whether the activity's sharing mechanism violates WeChat's external link management regulations and is suspected of "inducing sharing," Tencent issued an official email response on February 2nd.

According to the report, after the Yuanbao red packet campaign was launched, users could obtain additional lottery opportunities by sharing, with a maximum of 30 times. This strong social viral model has sparked widespread discussion. In response, the internal letter from Tencent clearly stated that the core logic of Yuanbao red packets is "**free access**." Unlike the "inducing sharing" model that the platform has long cracked down on, users can obtain the basic red packet without completing mandatory tasks such as assistance or collecting cards. These two models are essentially different.

At present, the Tencent team is maintaining close communication with legal, public relations, and business departments to ensure the activity operates within compliance boundaries. At the same time, the "AI red packet war" among internet giants has been fully escalated: Alibaba's "Qwen" has also announced a 3 billion yuan Spring Festival plan. The 2026 Spring Festival has become a key battlefield for major manufacturers to seize AI traffic entry points. Tencent stated that it will continue to pay attention to user feedback and optimize the activity experience.