Apple's artificial intelligence strategy is reaching a milestone turning point. According to senior Bloomberg reporter Mark Gurman, a major collaboration between Apple and Google in the AI field is about to bear fruit: The new version of Siri based on Google's Gemini architecture is scheduled to be officially released in mid-February.

WWDC23, Apple

This update is not only the first practical appearance after the alliance of the two technology giants, but also a fulfillment of Apple's commitment made at the 2024 WWDC. The core evolution of the new Siri includes:

  • Deep Context Awareness: Siri will gain access to user personal data and screen content for the first time, enabling it to perform more complex cross-app tasks.

  • Leap in Interaction Capabilities: Relying on the Gemini model, Siri's conversation experience will be comparable to ChatGPT, with more natural communication capabilities.

  • Underlying Architecture Change: This version will run directly on Google's cloud infrastructure.

Although Apple's internal reaction was intense to early external criticisms (such as Mike Rockwell's dismissal of related negative reports), with the departure of the AI head John Giannandrea and the deepening of the collaboration with Google, Apple has clearly established a new direction.