Facing the relentless pressure from OpenAI and Google in the field of generative AI, Apple is undergoing its most thorough transformation since the launch of its intelligent assistant. According to senior Bloomberg reporter Mark Gurman, Apple plans to completely reshape Siri into an AI chatbot similar to ChatGPT, making it the core highlight of the 2026 WWDC Developer Conference.

Apple

Core Upgrade: Internal Code Name "Campos," Deep Integration with the System

The new Siri, internally named "Campos," marks a significant shift in Apple's AI strategy.

  • Interaction Evolution: Unlike the current voice-activated mode, the new Siri will fully support voice and text dual input, with a more conversational interface similar to ChatGPT or Gemini.

  • System Awareness: This bot will be integrated into iOS27 and all its operating systems. Its core capabilities include deep web search, content generation (images and text), document analysis, and the most critical feature of screen content perception — it can "see" the user's current window and execute cross-app commands based on that.

Strategic Shift: From "Function Integration" to "Chatbot"

Apple's Senior Vice President of Software Engineering, Craig Federighi, had previously emphasized that AI should "remain invisible" and be integrated into the system rather than existing as a chatbot. However, the phenomenal success of products like ChatGPT has forced Apple executives to reconsider their strategy.

Additionally, threats from the hardware side cannot be ignored: a secret AI hardware project led by former Apple Chief Design Officer **Jony Ive** and deeply involved with OpenAI is progressing, which undoubtedly accelerates Apple's efforts to transform Siri into a top-tier AI entity.

Strong Collaboration: Powered by Google Gemini

In light of the acknowledged slow progress in self-developed models, Apple chose to "leverage external power." At the beginning of this month, Apple officially announced a multi-year strategic cooperation with Google, confirming that Google Gemini will serve as the core underlying model for the new Siri and "Apple Intelligence."

Although Apple has always emphasized privacy and vertical integration, paying approximately 1 billion dollars (or even more) annually to Google for model licensing is seen as a necessary compromise by Apple in the AI race to gain time.