In this digital era, shopping is no longer just about purchasing products; it is increasingly combined with artificial intelligence. Amazon recently announced a new AI shopping feature called "Help Me Decide," designed to provide Android users with a more intelligent shopping experience. This innovative feature was officially launched on October 23rd, covering both Android and iOS users, as well as consumers who shop through mobile browsers.

The core of the "Help Me Decide" feature is analyzing users' search history and preferences to offer personalized product recommendations. When users perform a search, they simply need to click the golden star button in the top right corner of the page. The AI system will quickly assess the user's needs and present a recommended list that includes images, names, ratings, prices, and selected customer reviews. The recommendation options are divided into "Top Picks," "Budget Options," and "Upgrade Options," ensuring that whether you're looking for high value or a luxurious experience, the AI will provide the best choice based on your needs.

This feature aims to simplify the shopping process, allowing every user to find their ideal product more easily. Users can not only filter based on their budget and needs but also access real feedback from other users, ensuring informed decisions before making a purchase.

It is worth noting that Amazon previously tested another feature called "Buy for Me," which allowed the AI to automatically complete the payment process, but it was limited to certain users in the United States at the time. Now, with the launch of "Help Me Decide," Amazon has once again taken a solid step toward the future of smart shopping.

In summary, Amazon's new AI shopping assistant not only improves shopping efficiency but also provides a more personalized experience for each consumer. It is believed that in the near future, this feature will become a valuable assistant for many shoppers.