On January 6 local time, Meta, the parent company of Facebook, officially announced that the new Ray-Ban Display smart glasses, which were originally scheduled to launch in Canada, France, the UK, and Italy this year, will be postponed due to market demand far exceeding expectations, leading to severe inventory shortages.

This smart hardware, developed in collaboration with global eyewear giant EssilorLuxottica, has triggered a frenzy among consumers since its release in the U.S. market last autumn. Lisa Brown Jaloza, Meta's communications manager, admitted in an official blog post that the current waiting list for the product has reached the second half of 2026. To address this "unprecedented" demand, Meta has decided to pause its international expansion plans, focus resources on fulfilling existing orders in the U.S. market, and reassess its global supply strategy.

As a key move in Meta's wearable technology strategy, the Ray-Ban Display retains a classic and stylish design while integrating features such as photography and live streaming. Its biggest technological breakthrough is a micro display that allows users to view information without taking their eyes off the road, and connect to the Meta AI assistant via smartphone for deep voice interaction.

Metal's partner EssilorLuxottica stated that this collaboration has significantly boosted sales of its brands (such as Ray-Ban and Oakley) and expects revenue to continue accelerating with the popularization of tech-integrated glasses. Meta founder and CEO Zuckerberg also reiterated to investors that the company is currently leading in the cutting-edge field of AI glasses.