Regarding the recent widely circulated rumors that "Doubao AI glasses will be launched soon," ByteDance has officially denied it today. A company official told the media: "There is currently no clear sales plan," and emphasized that the claim "the product has entered the shipping phase" is "inconsistent with the facts."

Previously, supply chain and tech media reported that ByteDance's AI brand "Doubao" was collaborating with Longqi Technology to develop a lightweight AI glasses, weighing less than 50 grams, requiring use with the Doubao App, equipped with self-developed spatial algorithm chips, offering multiple configuration versions including camera-equipped and Micro-OLED display models, with an estimated starting price below 2000 yuan, and expected to be launched in the first half of 2026. This news once sparked heated discussions in the market about a new battle in AI wearable devices.

 Behind the Denial: Strategic Caution or Product Not Meeting Expectations?

Although ByteDance did not deny the existence of the AI glasses project, the statement "no clear sales plan" reveals the company's cautious attitude towards product launch. Industry insiders analyzed that possible reasons include:

- Insufficient technical maturity: Core issues such as lightweight and high-performance AI chips, battery life, and heat dissipation have not been fully resolved;

- User experience has not met internal standards, especially in areas such as voice interaction accuracy, wearing comfort, or privacy security;

- Market strategy adjustments: In the context where Ola Friend earphones have not yet been widely adopted, postponing the glasses investment to focus resources.

Notably, ByteDance has adopted a "small steps, quick iteration, and validation before promotion" strategy in the hardware field in recent years, as seen with the Ola Friend earphones, which went through multiple internal tests before being officially released. This denial may indicate that the Doubao AI glasses are still in the engineering verification or user testing phase.

 The AI Wearables Sector Remains Hot, Giants Are Still Preparing

Although ByteDance has temporarily "cooled down," competition in the AI glasses sector has already intensified:

- Meta continues to iterate on Ray-Ban smart glasses, enhancing AI assistant features;

- Startups like Rabbit and Humane explore new paradigms of screenless interaction;

- Apple is rumored to be developing a lightweight AI glasses as a complement to the Vision Pro ecosystem.

Market consensus holds that 2026 will be a critical window for AI glasses to shift from "concept" to "practical application." With its Doubao large model, massive user base, and content ecosystem, ByteDance still has the potential to disrupt if it launches a mature product.

 AIbase Observation: Denying the Launch Does Not Mean Abandoning the Strategy

ByteDance's clarification does not negate the strategic value of AI glasses, but rather serves as an urgent correction against "premature exposure" and "mismanaged expectations." In the face of the general challenge of "high praise but low sales" in AI hardware, ensuring a solid experience is more important than rushing to be first.