Within just half a year, the Tesla Super Charging Restaurant on Santa Monica Boulevard in Los Angeles, personally endorsed by Musk, has fallen from a peak in traffic to a business low. This star restaurant, which once featured a retro-futuristic silver exterior, 250 dining seats, and 80 V4 superchargers, set an astonishing record upon opening with a queue that started 13 hours in advance and a turnover of over $50,000 within 6 hours. It even surpassed the neighboring McDonald's at one point.

However, recent on-site visits show that this much-anticipated spot now shows a "ghost town" scene: parking lot utilization is less than 50%, and the number of staff exceeds that of customers in the restaurant.
Even more disappointing is the disappearance of the restaurant's core soul. The Optimus robot, the main attraction, has completely withdrawn due to signal degradation, inability to handle complex terrain, and technical challenges, even leading to a temporary halt of the entire Optimus project. Star chef Eric Greenspan has also left and removed all related social media content.
Currently, the restaurant's food supply is extremely unstable, with signature items like the wagyu spicy sauce cups often sold out. Even when purchased, the burgers are frequently criticized for their soft, collapsed bread and cold texture. At a price of $13.5, it's far higher than regular fast food but offers a poor service experience. This approach, which prioritizes technological gimmicks over the essence of catering, has not only stalled Musk's global expansion plans (including the Shanghai branch), but also reveals the huge gap between laboratory technology and real-world commercial operations.
