According to the latest report from The Wall Street Journal, OpenAI's CEO Sam Altman hopes to create an app store that can rival Apple. However, early test results show that the path is still long and the user experience is not ideal. Now, ChatGPT's more than 8 million users can shop on Instacart, create playlists on Spotify, or find hiking trails on AllTrails through the chatbot, without switching to the mobile app.

However, the impact of this new model on Apple is not yet clear. According to The Wall Street Journal's tests, OpenAI's app strategy is promising in some aspects but often lacks functionality in practice. Although the experience when using Instacart is relatively smooth, allowing users to create a week's worth of vegetarian meal plans and add them to the shopping cart, many other apps can only answer basic questions and eventually direct users back to the more powerful mobile apps or websites.

In an interview last December, Altman mentioned that many people compare ChatGPT with Google Gemini, but he believes his biggest competitor is Apple. OpenAI is planning to launch new products and is collaborating with former Apple designer Jony Ive to develop new hardware, with the goal of replacing the iPhone. This ambitious plan means that if OpenAI succeeds, it could challenge Apple's market position in the app store.

However, when using the ChatGPT feature on Uber, users need to click multiple times and enter information, which is relatively cumbersome. This has raised concerns among many developers: although integrating apps into the chatbot can attract users, users still need a stable platform, and the roles of Apple and Android remain indispensable.

Overall, the various issues ChatGPT faces when integrating with other apps indicate that although its potential is great, the current execution has not met expectations. Whether it can develop smoothly and break Apple's market dominance in the future remains to be seen.

Key points:

🌟 ChatGPT's app store trial run has begun, but the user experience is poor, making it difficult to replace existing mobile apps.

📱 OpenAI's competition with Apple is intensifying; Altman sees Apple as his biggest competitor and plans to launch new hardware.

🔄 ChatGPT's integration with other apps involves complicated operations, and users still rely on stable platforms; the positions of Apple and Android are hard to shake.