Recently, Ford's Chief Financial Officer, Shelley L. Hansen, reiterated Ford's support for Apple CarPlay at an industry conference. Hansen stated that Ford will continue to be committed to providing consumers with the option to use CarPlay to meet user needs. He mentioned that CarPlay is a technology that is popular among consumers, and Ford hopes to continue offering users access to it.

At the Barclays Global Automotive and Mobility Technology Conference, Hansen emphasized Ford's commitment to enhancing the driving experience, especially by offering choices beyond other in-vehicle systems. He said Ford will continue to develop its own in-vehicle applications to build a deeper connection with consumers. According to Ford's latest data, some newly developed in-house applications and features have increased user engagement by 20%.

Additionally, Ford plans to integrate Google's Gemini technology into its in-vehicle systems by 2026. Hansen stated that this strategy of combining external cutting-edge technologies with Ford's own user insights will cover all Ford products, aiming to improve the overall user experience.

In contrast to Ford's stance, General Motors recently decided to drop Apple CarPlay, making Ford's supportive attitude particularly notable. Although Ford has clearly stated its support for CarPlay, it has not yet made a decision regarding the next generation of Apple CarPlay Ultra. Ford CEO Jim Farley stated that he was not satisfied with the initial implementation of CarPlay Ultra and had multiple discussions with Apple CEO Tim Cook.

Key Points:

✅ Ford reaffirmed its continued support for Apple CarPlay and plans to integrate Google's Gemini technology in the future.

✅ The in-house vehicle applications developed by the company have increased user engagement by approximately 20%.

✅ Tesla is also developing compatibility with Apple CarPlay and is expected to launch it in the coming months.