At today's 2025 Baidu World Conference, Baidu founder Robin Li publicly shared Baidu's "dilemmas and struggles" in the AI transformation of its search engine. However, he pointed out that to date, Baidu has become the **"most aggressive company in terms of AI integration among all search engines globally."**

Li revealed that Baidu has successfully used AI to completely rebuild the search page, transforming the traditional internet application that mainly relied on text content links into an app primarily focused on **multimedia content such as images and videos.**

He emphasized that the majority of current search results are generated by AI, and the **rich media coverage rate of the first search result has reached 70%.** This means: "Now, when you search for 10 questions, 7 of the answers appear first as rich media, not a series of text links, but one image and one video."

Li recalled that since the launch of ERNIE Bot in 2023, he had publicly stated that Baidu would be the first company to AI-enable all its products. The first product to be restructured was search. He said that Baidu is leading a **generation change** in the search industry.