Grok now supports text-to-video generation, one sentence can generate a video with sound effects

AI video generation is once again making waves. xAI's AI assistant Grok has officially launched a major upgrade today — Grok Imagine now fully supports generating short videos from plain text. Users simply need to enter a description (such as "a motorcycle speeding through a cyberpunk city"), and within 17 seconds, they can obtain a 6-15 second video clip with background sound effects, dynamic camera movements, and professional quality, without any image input or editing skills. This capability not only completely closes the gap between "ideas and final output," but also surpasses industry competitors like OpenAI Sora and Google Veo in speed.

17 Seconds to a Video, Speed That Surpasses the Industry

According to tests, after the v0.9 model optimization, Grok Imagine generates videos from text in less than 17 seconds on average, and converting images into videos achieves "second-level response," far ahead of current mainstream competitors. The generated content supports multiple aspect ratios such as 16:9, 9:16, and 3:2, perfectly matching scenarios like TikTok, Instagram, and presentations. Video quality has also improved significantly, with enhanced motion smoothness, consistent lighting, and high audio-visual synchronization, even accurately conveying emotional atmospheres such as "tense" or "dreamy."

More Than Just Generation, It Understands Creation: A Multimodal Interaction Loop

Grok Imagine is not just a "one-time output" tool; it emphasizes human-AI co-creation:

Static images instantly become dynamic videos: upload an image, and the AI automatically adds camera movements, particle effects, and ambient sounds;

Switch between multiple styles freely: supports realistic, anime, abstract art, and other rendering modes;

Enhanced creative mode: includes "Spicy Mode" (open creative boundaries) and Meme mode, meeting entertainment needs;

Real-time iteration and optimization: after generation, users can adjust prompts to finely control motion paths, color tones, and even character expressions.

All of this relies on xAI's self-developed Aurora multimodal engine, which deeply integrates text understanding, visual generation, and audio synthesis, ensuring output content coherence of over 95%. Early users have called it "the most human-like AI video tool for collaboration."

Full Platform Coverage, Subscribe and Use Immediately

This feature is now available on the Grok Web version and iOS/Android apps. Free users can generate limited content daily, while Heavy/SuperGrok subscribers enjoy unlimited access, high-definition exports, and priority queues. xAI founder Elon Musk personally promoted it on the X platform, calling it a "key leap for Grok toward a true multimodal intelligent agent," and announced future features such as video extension, editing, and multi-angle arrangement.

Explosive Application Scenarios

Content creators: input "funny cat chasing a laser," and instantly get a vertical screen hit video;

Marketing teams: quickly generate product demonstration videos using text, saving on outsourcing costs;

Educators: easily create dynamic reenactments of historical events or scientific principles;

Developers: after API release, embed it into apps to achieve personalized video stream generation.