The rapid development of AI technology is touching sensitive ethical and legal areas. OpenAI's new video generation platform, Sora2, has quickly gained popularity, as it can realistically recreate the images of deceased celebrities, even allowing them to perform impromptu on the streets. However, this application of the technology has sparked intense controversy over the right of publicity of deceased celebrities, causing anger and heartache among many families of the deceased.

The daughter of the late comedy master Robin Williams, Zelda Williams, publicly expressed strong dissatisfaction, urging people on social media to stop sending AI-generated videos of her father. She called these videos silly and a waste of time, emphasizing that this is certainly not what her father wanted. Zelda believes that such actions not only distort the image of the deceased but also repeatedly bring up the pain of the family.

Robin Williams was one of the most popular actors in the United States. His classic works, such as "Dead Poets Society" and "Good Will Hunting," won the love of countless audiences. In 2014, he chose to end his life due to depression. Now, because of the application of AI technology, he has once again become the focus of public discussion, but this time in a painful way for his family.

The emergence of Sora2 has fascinated many users, but it has also sparked heated debates about copyright and the right of publicity. Many people believe that the right of publicity of the deceased should be inherited by their families or relevant organizations to protect their reputation and image. Zelda stated that seeing her father's image reduced to AI-generated clips feels like a mockery of his legendary life.

OpenAI responded, stating that while the use of the images of public figures involves the right to free speech, they believe that the public figures and their families should have ultimate control over how the images are used. OpenAI said they will provide more control to copyright holders in the future and acknowledge that preventing infringement is their responsibility.

As AI technology, especially generative AI, develops rapidly, finding a balance between technological innovation and copyright protection has become an urgent issue. When AI can easily copy and manipulate the images of deceased celebrities, the conflict between technical boundaries and ethical limits has become increasingly sharp.

This controversy highlights the core challenges faced in the development of AI video generation technology. On one hand, technology provides creators with unprecedented creative freedom; on the other hand, when this freedom involves deceased public figures, it inevitably touches upon the emotions of the family, the dignity of the deceased, and complex legal issues. How Sora2 and similar platforms will find a balance between technological innovation and ethical responsibility in the future will become an important issue that the entire AI industry must face.