Google recently announced the integration of its advanced artificial intelligence technology, Gemini, into the Chrome browser to address competitive pressures from startups such as OpenAI and Perplexity.

According to Google's blog announcement, Gemini will be available to users on Mac and Windows computers, as well as mobile devices in the United States. Users will be able to better understand specific web page content with Gemini, support cross-tab work, or complete more tasks within a single tab, such as scheduling meetings or searching for YouTube videos.

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Rick Osterloh, Senior Vice President of Google Platforms and Devices, said: "We are improving the browser to help users make the most of the web, which was unimaginable a few years ago. At the same time, we have maintained Chrome's advantages in speed, simplicity, and security." Internet browsers are key tools for accessing online information, making them a focal point for companies competing in the AI market. For a long time, Google and Apple have dominated most internet traffic, which is one of the reasons the U.S. Department of Justice tried to force Google to spin off Chrome. However, recently a judge ruled that Google can keep Chrome, mainly because the emergence of generative AI has significantly changed the competitive landscape.

Currently, AI companies are launching their own browsers, trying to capture more market share in user experience. For example, in January this year, OpenAI launched an agent called Operator, which can perform tasks such as shopping in the browser, and is also developing its own browser based on open-source Chromium code. At the same time, Anthropic also launched an AI agent based on the browser, while Perplexity released Comet Browser last month, focusing on AI tasks.

The new version of Gemini is deeply integrated with Google's applications such as Calendar, YouTube, and Maps, allowing users to access these services without switching pages. Mike Torres, Vice President of Google Products, mentioned in his blog that Google Workspace users, a set of enterprise productivity tools, will also be able to use Gemini in the coming weeks, and will enjoy "enterprise-grade data protection." In addition, Google introduced new agent features of Gemini, where users can ask Gemini to perform certain tasks, such as booking a haircut or buying weekly groceries. These features were part of an internal project called "Sailor Project" and were popular among employees.

Before announcing this news, Google required users to sign up for certain subscriptions to use Gemini in Chrome, but now the application scope and features of this function have been significantly expanded.

Key Points:   

🌐 Google integrates Gemini into Chrome, enhancing the user's intelligent search experience.   

📅 Gemini supports users in understanding web content, working across tabs, and scheduling tasks.   

🔐 Enterprise users will also enjoy data protection and agent features provided by Gemini.