On Wednesday, Meta officially launched its latest smart glasses product, the Meta Ray-Ban Display, at the Connect2025 Developer Conference. The product was announced by CEO Mark Zuckerberg. Its core feature is a built-in display on the right lens that can intuitively show app information, reminders, and navigation details. The product will be available starting September 30, with a price of $799.

The Meta Ray-Ban Display aims to continue the success of its predecessor, the Ray-Ban Meta smart glasses, and further enhance its features. Like its predecessor, the new product also integrates an AI assistant, camera, speaker, and microphone, and supports cloud connectivity, allowing users to directly use Meta's apps such as Instagram, WhatsApp, and Facebook on the glasses, as well as view routes and real-time translations.

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More notably, this glasses are not operated independently but are sold together with a neural wristband called Meta Neural Band. This wristband resembles a Fitbit but has no screen. It captures subtle hand movements and uses electromyography (EMG) technology to identify signals between the brain and hands, enabling precise control of the glasses. Zuckerberg stated at the event that the wristband has an 18-hour battery life and is waterproof.

This move marks a significant attempt by Meta in the consumer-grade smart glasses market, aiming to reduce users' reliance on mobile devices from competitors like Google and Apple. Although the company has invested billions in virtual reality, it seems that AI smart glasses are the most promising way for Meta to connect with users through its own hardware.

Although the Meta Ray-Ban Display is not as advanced as the Orion smart glasses prototype shown at last year's Connect conference (which had more complex augmented reality and eye-tracking features), Meta seems to prefer launching a mature commercial product first to gain a market advantage. However, with Google and Apple possibly launching their own smart glasses in the coming years, Meta will face intense competition, as their competitors' devices will better integrate into their own operating system ecosystems.